CALL OF DUTY X UBER 

A Better Grade of Black Car

For the video game world, E3 is the Super Bowl. Call of Duty wanted an experience to hype its new game, and we wanted to be able to get a car at LA Live during a conference. So we partnered with Uber to add a new class of transport to the official Uber app in Downtown LA: The Advanced Warfare Armored Rideshare.

Role: Senior Copywriter
Agency: AKQA
Client: Activision