CIVIC NATION: USE YOUR VOICE. USE YOUR VOTE. 

Simple Script. Important Message.

Honestly, I love the hard sell. But it only feels right for serious things. We were asked by HBO and The White House’s Civic Nation to produce a simple PSA for the upcoming election. We responded with a primary spot and a secondary targeted ad for the Latin-American voter block.

Role: Senior Copywriter
Agency: AKQA
Client: Civic Nation