OCULUS: FEELING IS BELIEVING

No Headset? No Problem.

The problem with selling virtual reality, is that it’s best done in virtual reality. However, getting people to try on a pair of “future goggles” is actually asking a lot of the average person, so we brought the experience of virtual reality, sans headset, to an entire theater of unsuspecting people at once. This project was an massive undertaking in choreographing and leveraging every immersion technology available, from holograms, to projection mapping, spatial audio, smell simulation, and good old practical effects. The best part? We didn’t have to ask anyone to put on a headset.

Role: ACD
Agency: AKQA
Client: Oculus