INTEL: FERRARI CHALLENGE

Different Engines. Same Race.

Sometimes even the B2B crowd just wants to see a car chase. Intel teamed up with Ferrari to test AI-powered solutions for broadcast in auto racing. If that sounds complicated, it’s because it is! To explain to the AI world how Intel was leveraging technology like single shot detection to potentially change the way sports broadcasts look, we headed to the track to breakdown the partnership, the possibilities, and created one of the sexier pieces of AI-related content you’ll ever see.

Role: Senior Copywriter
Agency: Agency Inside
Client: Intel - Artificial Intelligence Product Group