CALL OF DUTY: MISSION ZERO 

A Game Before The Game

In Call of Duty: Advanced Warfare, power is everything. So to tease the first game trailer, we put the power of decision in our fans hands by creating a choose-your-own-adventure on Instagram. This was a fun project but that being said, you really have no appreciation for how convoluted writing a choose-your-own-adventure is. I thought those books were a little hokey even when I was a kid but Edward Packard has my undying respect now because of this project.

Role: Senior Copywriter
Agency: AKQA
Client: Activision