INTEL: NFL TRUE VIEW

More Than Just a Replay

Intel partnered with the NFL to bring replay technology into the age of voxels with True View. Voxel-based video looks exactly like, but is definitely more impressive than, ‘bullet time’. Naturally, this made for some cool social assets but we figured that a good replay is even better with a fun story. So for the 16% of social users that turn sound on, we put together an exercise in creative writing and excessive voice over. We made over 60 of these spots week by week right after each game and while we started with the obvious “what’s in a quarterback”, “sack”, “fumble”, etc. we had to get more and more metaphorical and esoteric to keep the output up. Here are 5 of my favorites.

Role: Senior Copywriter
Agency: Agency Inside
Client: Intel - True View