PEARDECK LEARNING: WEBSITE
Four Disparate Products. One Master Brand.
PearDeck Learning is the master branding of four previously indepedently branded edtech products in the GoGuardian portfolio. As confusing a starting point as that may have been, we approached the design of PearDeck Learning’s first website with a mind to convince newcomers that their products have always looked and sounded like a single, cohesive ecosystem. As an exercise in voice crafting, this project was interesting as each of the four products had very different brand voices and ways of speaking about themselves. We settled on an approach that would keep the aspiration and admiration of a brand that speaks a lot about the amazing things teachers do for students, while curbing some of the pun-based humor and dire sounding messaging previously present.
The website: Peardeck.com
Role: CD/Copywriter
Agency: Supervillain
Client: GoGuardian/PearDeck
