OCULUS: “S” MEANS MORE
More VR. More Rift.
The Oculus Rift had been the benchmark in VR for years, way too long for an emerging technology. So when Oculus wanted us to introduce their new flagship VR headset, the Oculus Rift S, we decided to focus on the biggest difference between it and its predecessor: the “S”. What does S mean? It means more. More features, more adventures, more everything.
Role: ACD
Agency: AKQA
Client: Oculus