DESTINY: SPACE FACE

Your Mug Wasn’t Meant for This World

Destiny is a game that compels players to discover the great wonders of the cosmos and shoot them in the face. So for E3, we gave fans a chance to put the universe on notice and show aliens who’s comin’ for ‘em, by sending their selfie into space. We created a site experience that allowed them to watch the real-time journey of their selfie signal, while also teasing game content and generating social updates about the progress of their transmission.

 

Role: Senior Copywriter
Agency: AKQA
Client: Activision

So I don’t typically feature static assets, especially the social collage, but please take a moment to bask in the glory of Snoop’s low-effort selfie.

dselfie.jpg