WOMEN’S MARCH:
THE MAKING OF #WHYIMARCH

The Story of a Spot Made by Women, For Women

This is something I was just genuinely excited to be a part of. Agency Inside made the call to support and finance a broadcast spot for the 2017 Women’s March and wanted the entire project, from script to shoot to post, to be done by women. Two days before the shoot, they decided they wanted to document the process of this unique undertaking. As an internal team currently on assignment, a producer, a DP, and myself were asked if we would reroute to LA to interview and document the women of the #WhyIMarch spot. It’s not flashy and it only got a limited social release, but of all the BTS-style content we created at Intel this piece was, by far, my favorite.

Role: Senior Copywriter
Agency: Agency Inside
Client: Women’s March